It was 1 year ago this week when I started my job at Tiltify and I distinctly remember in those early days our CEO Michael Wasserman saying, “We’ve built a better mousetrap,” meaning that Tiltify is a better solution for fundraising than our competitors. I’ll confess that at the time having just left a position where I’d spent a decade working on one of those competitive solutions, I was a little skeptical. No parent wants to say that their baby is average, or worse, less than average.
Fast forward to this summer and my team was number crunching for Tiltify’s first data-driven whitepaper, The New Normal of P2P Fundraising. As part of the analysis, we looked specifically at fundraising per person and having worked on these types of reports in the past for other solutions, I was shocked by the results. Tiltify has undeniably built a better mousetrap.
Q: What makes Tiltify a better mousetrap?
A: Active Fundraiser to Donor Engagement
Tiltify actively engages donors in the fundraising experience making it fun and interactive for both fundraisers and donors. Features like Milestones, Polls, Incentives, and Rewards allow the donor to influence the fundraiser’s behaviors as a result of giving. The act of giving becomes a form of entertainment and as a result, a donor is potentially willing to donate multiple times to experience that entertaining activity.
When fundraising happens on a livestream, a donor might get to watch a fundraiser eat a nasty jellybean in response to making a donation. Outside the livestreaming universe, the same principle applies. During a recent corporate giving campaign, a Giants fan was forced to wear a Patriots jersey to the office, once his campaign hit a specific fundraising milestone.
Coaching fundraisers to proactively engage their donors while on the fundraising journey drives better fundraising results. Fundraisers who use polls on average raise 2x more than the average Tiltify fundraiser.
Other P2P Fundraising solutions take a passive approach to experience between the fundraiser and donor. Fundraisers send their friends and family emails or Facebook messages asking for money and donors to make a gift. The process is very transactional. The best of those fundraisers may follow up with a thank you note. The donor gets a receipt and is likely placed on a charity's direct mail list asking for more donations.
In sum, join Tiltify.