One of the most valuable tools in your arsenal? A well-crafted media toolkit.


What is a Media Toolkit?

Imagine a treasure chest filled with everything your fundraisers need to become champions for your cause. A media toolkit is a comprehensive package of resources – graphics, images, videos, and messaging – that empowers your fundraising team to tell your story and drive donations.


Why Use a Media Toolkit?

  • Boost Donations: Equip your fundraisers with the right tools, and watch donations soar! A toolkit ensures consistent messaging and a professional brand image across all fundraising efforts.
  • Save Time & Resources:  Skip creating new materials for every event. A central toolkit provides everything fundraisers need, readily available and customizable.
  • Empower Your Fundraisers: Become a one-stop shop for everything your fundraising team needs. From livestreams to bake sales, your toolkit empowers them to confidently represent your mission.


What to Include in Your Toolkit:

  • Branded Elements:
    • Twitch & YouTube Panels
    • Social Media Graphics (Facebook, Instagram, etc.)
    • Banners & Stream Overlays
  • Messaging & Impact:
    • Impact Statements: How donations make a difference
    • Testimonials & Stories: Showcasing your community's impact
    • One-Pager: Briefly explain your cause and fundraising goals
  • Customizable Assets:
    • Templates for creating personalized panels and graphics
    • Brand Guidelines: Ensuring consistent brand presentation
  • Multimedia:
    • Short Videos (30sec-2min): Share your cause with the community
    • Images & Graphics: Enhance your brand presence


Beyond the Basics:

While a comprehensive toolkit is ideal, even a simple version can be incredibly helpful. Start with basic templates and graphics that reinforce your brand identity. The possibilities are endless, so explore what works best for your organization.


Key Takeaways:

  • Media toolkits empower your fundraisers and streamline your fundraising efforts.
  • Provide consistent messaging, branding, and resources for all campaigns.
  • Save time and resources by creating a central repository of materials.
  • Start small and build upon your toolkit as your needs evolve.


By equipping your fundraisers with a powerful media toolkit, you'll unlock their full potential and propel your organization's mission forward on Tiltify.